Jofre Xurreria – Des de 1915
We create the new visual identity of the company. The client had a very clear idea of the concept, he wanted a creative and striking image. A fun and illustrated logo was devised to represent the brand’s name and theme. An entire branding was made, the corporate stationery, the letters in different languages, promotional and advertising material, packaging, company uniform, signage, etc.
Then Jofre commissioned us a publication with the premise of impacting networks.
We opted for a «storie», a clip of no more than 10 seconds that can be published on any social network (Instagram, Facebook, YouTube) and sent as GIF by messaging application (Whatsapp, Telegram).
The technique we have used to make the video is called Parallax, a technique of traditional but modernized animation. With this system we can animate all the elements on the screen independently, which allows us to adapt it to different formats (such as square or vertical).
It is an attractive and reusable clip, since it works both on its own and for the background of any publication.