It’s me, coffee

Brand restyling, stationery and packaging design for “It’s me, coffee”.

We have been in charge from the conceptual part to the adaptation of the designs in each of its applications.

The logo is made by handwritting style fonts to reinforce the artisan work behind the product.

The isotype’s idea was to make a parody of a customized videogame character and personalize it according to the style of the coffee shop (rural, modern and “hipster”).

We use a soft saturated color palette to maintain a visual balance with the product and the coffee shop.