El Picot

El picot is a newly created restaurant, located in a high mountain area, with a very typical cuisine of the area, where the trinxat de la Cerdanya, is one of its star dishes. For this client, these 2 options were presented as isologotypes:

Proposal number 1: the Black Woodpecker (Dryocopus martius) comes out of the letter O as if it were the hole in its nest in the tree.

Proposal number 2: we have the same bird, making a hole in the letter P as if it were the tree. In both cases, the EL article goes into the background and is hidden within the word PICOT, so as not to unbalance the brand. A business card design was proposed for each case.

Finally, the client chose proposal number 1.